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We're Here To Drive Results For You!

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Meet Your Dedicated LRM Professionals 

Our team provides the personalized, strategy and implementation support you need to deliver the greatest impact from your local marketing dollars.  We work in complement with brand-level efforts to create the marketing synergy that amplifies results.

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Principal

Mark Williams

•  17 yrs of IHOP local marketing & 30+ years overall

•  Extensive experience in strategy     

    development and program execution

•  Adept as planning and executing community

    partnerships with non-profit and

   for-profit organizations

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Principal

Ed Bosze

•  28 years of IHOP local marketing experience

•  Prior supervisory oversight of 177 markets

    and 250+ franchisees

•  Built national and local marketing calendars

    and successfully leveraged marketing budgets

    of varying sizes to drive incremental,

    profitable results

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Key Contributor

Mindy Lipsey

•  15 yrs of IHOP LRM experience

•  Brand and agency experience developing &

    executing national, DMA and trade area

    campaigns for Popeyes, Taco Bell, Pollo

    Campero and Domino’s Pizza

•  Expertise in building strategic non-profit

    multi-media partnerships

OUR VENDOR PARTNERSHIP NETWORK IS EXTENSIVE, AND FEATURES SPECIALLY NEGOTIATED PRICES TO SAVE YOU MONEY! 

Our Mission
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We Appreciate Your Support. 
Be On The Lookout For What's Coming Up Next

Amplify LRM

Amplify LRM is a full-service local marketing services company founded and operated by veteran marketing professionals. We bring over six decades of combined restaurant industry marketing experience and expertise working with many well respected brands.

©2025 Amplify LRM LLC​. All rights reserved.

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